How much volume do I need to get to before I see Web Custom Audience (WCA) remarketing activity being enabled?

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Web Custom Audiences are created empty. The audience is populated by the WCA pixel getting fired each time a visitor hits a page on your website that contains the pixel. You need 20 visitors before your WCA status will change from Not Ready to Active.

It can takes up to 24 hours after creation for an Audience to be Ready to serve. Afterwards, WCA Audiences are updated relatively close to real-time.

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