With all the Targeting Variations we help you make in StitcherAds it's important to set the budget and bid for each variation appropriately. You are now able to review all the variations and make some adjustments before you actually create your campaign.
Having picked your creative, targeting, variations and campaign schedule you will now see the Configure Campaign Budget button at the bottom of the page. From this page you can adjust the all important spend for each variation. The following can be adjusted:
|Schedule||Daily Budget||Your budget amount set to be spent for the campaign on a daily basis.|
|Lifetime Budget||Your budget amount is distributed over the lifetime of the campaign as set in the schedule.|
|Amount||Free text||The total you wish to spend either daily or in the lifetime of this campaign.|
|Budget Distribution||Even||StitcherAds allocates the required budget (twice the bid amount) to each adset first and then distributes the remainder of the overall campaign budget evenly across all adsets|
|Weighted||For CPA, CPC, and CMP bid types StitcherAds allocates the required budget (twice the bid amount) to each adset first and then distributes the remainder of the overall campaign budget proportionally based on the reach estimate for the adset.|
|Bidding||CPM||Cost per 1,000 impressions|
|CPC||Cost per click|
|Optimized CPM||Optimized cost per 1,000 impressions|
|CPA||Cost per Action|
|Suggested Bids||Minimum||We add Facebook's suggested minimum bid to each targeting variation.|
|Median||We add Facebook's suggested median bid to each targeting variation.|
|Maximum||We add Facebook's suggested maximum bid to each targeting variation.|
At the bottom of the page you will see a summary table of the adsets about to be created. From this table you are also able to tweak the bids should you wish to and also delete any variations you do not wish to create by clicking .