Day parting allows users to schedule specific times and days for their campaigns to run. Users can turn off ads at the times of the day or week that are viewed as less profitable. This can potentially limit wasted spend as budget can be devoted towards the more profitable times of day.
How to set up Day Parting
Note: Day parting cannot be applied to the Dynamic Product Ad format.
1: Create a new campaign.
2: Select 'Run ads on a schedule' to enable the day parting grid.
Note: To enable the 'Run ads on a schedule' radio button users must use a life time budget.
3: Use the grid to highlight the hours during which you’d like your campaigns to serve.
Example: You may want your campaign to only run on the weekend from 12:00 pm to 12:00 am