Creating a Lookalike Audience (LAL) from a Conversion Pixel

Craig Wilmott -

StitcherAds makes it easy to create Lookalike audiences directly from your conversion pixels i.e. Checkout Pixel, Registration Pixel.

1. Navigate to Pixels overview located in the left hand side menu.

2. Locate an Active Pixel and click on  button next to that pixel.

3. Give the lookalike audience a relevant name so that it is easily distinguishable.

4. Chose the ratio of the lookalike audience i.e. Similarity (1%), Reach (5%).

5. Click on 'Create Audience.'

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