Mobile Deep Links for Product Feeds

StitcherAds -

If you have a mobile app, it is possible to specify deep link information when you add your Product Feed to StitcherAds so that Dynamic Product adverts served on mobile devices will direct users to your app as opposed to your mobile website.

These deep links follow the App Links specification and any deep link information in the Product Feed takes precedence over information collected through App Links metadata by Facebook's web crawler from within webpages.

Deep links should align with the following specification

NameDescriptionExample

ios_url

A custom scheme for the iOS app

example-ios://electronic

ios_app_store_id

The app ID for the App Store

1234

ios_app_name

The name of the app (suitable for display)

Electronic Example iOS

iphone_url

A custom scheme for the iPhone app

example-iphone://electronic

iphone_app_store_id

The app ID for the App Store

5678

iphone_app_name

The name of the app (suitable for display)

Electronic Example iPhone

ipad_url

A custom scheme for the iPhone app

example-ipad://electronic

ipad_app_store_id

The app ID for the App Store

9010

ipad_app_name

The name of the app (suitable for display)

Electronic Example iPad

android_url

A custom scheme for the Android app

example-android://electronic

android_package

A fully-qualified package name for intent generation

com.electronic

android_class

A fully-qualified Activity class name for intent generation

com.electronic.Example

android_app_name

The name of the app (suitable for display)

Electronic Example Android

windows_phone_url

A custom scheme for the Windows Phone app

example-windows://electronic

windows_phone_app_id

The app ID (a GUID) for app store

ee728e01-7727-4168-9c8f-85c7eef40112

windows_phone_app_name

The name of the app (suitable for display)

Electronic Example Windows

Note: For iOS you only need to specify the iPhone or iPad app information if they are different from the general iOS app.

XML Example

<?xml version="1.0"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:g="http://base.google.com/ns/1.0">
     <title>Test Store</title>
     <link rel="self" href="http://www.example.com"/>

     <entry>
          <g:id>DB_1</g:id>
          <g:title>Dog Bowl In Blue</g:title>
          <g:description>Solid plastic Dog Bowl in marine blue color</g:description>
          <g:link>http://www.example.com/bowls/db-1.html</g:link>
          <g:image_link>http://images.example.com/DB_1.png</g:image_link>
          <g:brand>Example</g:brand>
          <g:condition>new</g:condition>
          <g:availability>in stock</g:availability>
          <g:price>9.99 GBP</g:price>
          <g:shipping>
               <g:country>UK</g:country>
               <g:service>Standard</g:service>
               <g:price>4.95 GBP</g:price>
          </g:shipping>
          <g:google_product_category>Animals &gt; Pet Supplies</g:google_product_category>
          <applink property="ios_url" content="example-ios://electronic" />
          <applink property="ios_app_store_id" content="42" />
          <applink property="ios_app_name" content="Electronic Example iOS" />
          <applink property="iphone_url" content="example-iphone://electronic" />
          <applink property="iphone_app_store_id" content="43" />
          <applink property="iphone_app_name" content="Electronic Example iPhone" />
          <applink property="ipad_url" content="example-ipad://electronic" />
          <applink property="ipad_app_store_id" content="44" />
          <applink property="ipad_app_name" content="Electronic Example iPad" />
          <applink property="android_url" content="example-android://electronic" />
          <applink property="android_package" content="com.electronic" />
          <applink property="android_class" content="com.electronic.Example" />
          <applink property="android_app_name" content="Electronic Example Android" />
          <applink property="windows_phone_url" content="example-windows://electronic" />
          <applink property="windows_phone_app_id" content="64ec0d1b-5b3b-4c77-a86b-5e12d465edc0" />
          <applink property="windows_phone_app_name" content="Electronic Example Windows" />
     </entry>
</feed>

Associating your Mobile App with your Product Feed 

As well as supplying the deep link information in your feed, you will need to associate your mobile app with your product feed to enable deep linking through StitcherAds. This can be easily done from the App(s) with Catalog tab found on the feed summary page. 

Simply click into the tab and select the mobile apps you wish to link with your feed/catalog. If you do not see your mobile app listed here, it may be that you do not have the required administrator privileges so please speak to your colleagues if this is the case. Once you have selected the appropriate apps, click save and, thereafter, data being sent to Facebook from the SDK contained in the selected apps will also be used to create your Dynamic Product Audiences. 

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