Cross-selling Dynamic Product Ads Overview

Orla O'Donnell -

StitcherAds' Cross-selling Dynamic Product Ads (DPA) feature makes it easier to create product ads from your product feed using dynamic elements in the creative like {{product_name}}, {{price}} and {{Description}}.

Cross-selling Dynamic Product Ads are used to drive traffic to a website/app and to increase the sale of a particular product set.

Setting Up Cross-selling Dynamic Product Ads
There are a few set up steps to complete before you can launch your first Cross-selling DPA campaign. Click on the following links to learn more about these steps:

Responsive Campaigns
Because campaigns use data from the product feed, if any products go out of stock, come back into stock or are added/removed from the feed, the Cross-selling DPA campaign will be responsive to this. 

It is recommended that you keep your feed as up to date as possible in order to minimise waste on ads should these products go out of stock. 

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