Create a Campaign - Native Targeting Dynamic Product Ad

StitcherAds -

Please contact your Customer Success Manager to discuss this campaign type. There is limited availability from Facebook so additional considerations may be required before enabling this feature.

Native Targeting DPA campaigns are in beta. If you run Native Targeting DPA campaigns, we recommend you carefully monitor your campaigns for performance and report any issues you see to StitcherAds.

Native Targeting DPA campaigns are used to advertise a group of products to new users who have not necessarily been to your website before. In this way, you can combine the dynamic template-based DPA ad unit with the broad native targeting offered by Facebook.

Select Your Products
An 'All Products' set is automatically available for selection in the "Select a product set" field. This is the entire product catalog from your product feed. Just select this from the list or click the + button if you want to refine the list of products you advertise (for more information on the Advanced Product Set options, please see this article).

We usually suggest creating more granular product sets for Native Targeting DPA campaigns as this will give you control over which products are rotated through the ads.

Create Your Advert Template
Dynamic Product Ads are created as a result of actions a user has taken on your website. The Ads can be different for each user based on their interactions with products. Therefore rather than creating individual ads for each product, DPA creates a template which Facebook uses to dynamically insert the right content for each user every time the advert is served. 

Ads can contain up to 5 products. Remember that carousel ads (3+ products) carry limited space for the Name and Description/Price fields.

Other dynamic options are available to insert into the advert text. They will appear as they do in the feed.

Note: When using the +Price dynamic option, a currency symbol will automatically be inserted i.e. a currency symbol shouldn't be inserted manually. If "Currency" is not specified in the field it will default to $. Current Price maps to sale_price in your feed.

StitcherAds can save your creative template for reuse the next time you create a Retargeting DPA campaign.

Add Targeting

Add your targeting options across the following sections:

  • Audiences - Add, overlap and exclude audiences (including video view audiences)
  • Location - Country, city and region.
  • Gender
  • Advanced Demographics - Work, Family and Relationship fields.
  • Placements
  • Additional Targeting - Behaviors, Interests and more.
  • Connections 

Permutations
It's important to segment your campaigns across different targeting groups. This allows you more control over optimizations (bids, budget, pause, etc) without editing the entire campaign. It also provides more detailed insights and data to drive future strategy decisions regarding who to target.

It should be noted that too many permutations can cause your campaign budget to be spread too thin. This can negatively affect reach and delivery.

Set Up The Campaign And Budget
Finally, give your campaign a name, add your tracking pixels and decide how much you wish to spend on your adverts. The bid will apply to all of the products that have been included in the campaign. The budget is set for the campaign as a whole.

 

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