Create a Campaign - Photo Ad

StitcherAds -

In StitcherAds, you can create Photo Ads using up to 9 unique creative variations

Select Your Creative Variations & Create Your Adverts

Begin by selecting at least one image to advertise (you can select up to 3 images). Continue by filling out the Caption field. Like with the images, you can create up to 3 variations here by clicking the + icon.

 

If you have a product feed configured, use a relevant keyword to search the product feed for the product you want to advertise, click on the product displayed and click the "Apply" button to select it. Information from the feed (title, price, link, etc) are automatically populated into your ad template. You can then manually enter additional images, messages and headlines to run.

Add your domain URL and enter the message you would like to appear.

StitcherAds can save your creative template for reuse the next time you create a Product Ad campaign.

Add Targeting

Add your targeting options across the following sections:

  • Audiences - Add, overlap and exclude audiences (including video view audiences)
  • Location - Country, city and region.
  • Gender
  • Advanced Demographics - Work, Family and Relationship fields.
  • Placements
  • Additional Targeting - Behaviors, Interests and more.
  • Connections 

Permutations
It's important to segment your campaigns across different targeting groups. This allows you more control over optimizations (bids, budget, pause, etc) without editing the entire campaign. It also provides more detailed insights and data to drive future strategy decisions regarding who to target.

It should be noted that too many permutations can cause your campaign budget to be spread too thin. This can negatively affect reach and delivery.

 Set Up The Campaign And Budget

Finally, give your campaign a name, add your tracking pixels and decide how much you wish to spend on your adverts. You will have the option to spread your budget evenly or weight it by estimated reach of each ad set. You can also adjust setup (budget, bid, delete) for your selected ad sets in the preview table below.

 

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