DPA Creative Variations
We've added the ability to create multiple variations/templates when creating DPA campaigns. Like with other creative variations, this gives you up to 27 different creative templates to automatically run within your DPA campaign.
You can set 3 different variations for Product Name, Product Description/Price and Message.
LAL and WCA Audience Updates
We've updated our Audience section to bring two exciting new features to our advertisers:
- You can now create a LAL audience based off a DPA product audience. If you'd like to target users similar to your "Purchase in last 3 days" product audience, it's now as easy as ever.
- You can now create a WCA based on the new Facebook Pixel events in addition to URL-based rules.