Create a Campaign - Mobile App Engagement Ad

StitcherAds -

In StitcherAds, you can create Mobile App Engagement Ads using combinations of up to 3 different images, headlines, and messages text to optimize for top performers.

Select Your App & Create Your Advert Template

Select your App by either choosing from the dropdown list or manually entering your app URL.

Upload ad image, message, and headline selections, and choose a call to action. StitcherAds will produce multiple ads with different combinations of what you've uploaded so that you can test and optimize ad performance.

Leveraging the "Deep link" field is optional.

Add Targeting

Add your targeting options across the following sections:

  • Audiences - Add, overlap and exclude audiences (including video view audiences)
  • Location - Country, city and region.
  • Gender
  • Advanced Demographics - Work, Family and Relationship fields.
  • Placements
  • Additional Targeting - Behaviors, Interests and more.
  • Connections 

Permutations

It's important to segment your campaigns across different targeting groups. This allows you more control over optimizations (bids, budget, pause, etc) without editing the entire campaign. It also provides more detailed insights and data to drive future strategy decisions regarding who to target.

It should be noted that too many permutations can cause your campaign budget to be spread too thin. This can negatively affect reach and delivery.

Set Up The Campaign And Budget

Finally, give your campaign a name, add your tracking pixels and decide how much you wish to spend on your adverts. You will have the option to spread your budget evenly or weight it by estimated reach of each ad set. You can also adjust setup (budget, bid, delete) for your selected ad sets in the preview table below.

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